Marketing Automation & CRM Specialist

Turn Your Leads Into Clients — With Smarter Systems

I help businesses capture, nurture, and close more leads — through Meta Ads strategy, GoHighLevel CRM setup, pipeline automation, and lead nurturing sequences that work together as one system.

No pressure. Just a focused conversation about your marketing system and where to improve it.

What I Help Build
  • Meta Ads strategy
  • CRM & pipeline setup
  • Lead nurturing automations
  • Follow-up sequences
  • End-to-end marketing system
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Strategy-first marketing systems
Meta Ads + CRM integration
Clear automation workflows

Built for businesses that want leads followed up automatically, not manually.

Getting Leads But Losing Them Before They Convert?

Many businesses run ads and get inquiries — but lose most of those leads because there's no system to follow up, track, or nurture them.

Leads go cold when follow-up is slow, inconsistent, or manual. Without a CRM or automation in place, a lot of the money spent on ads never turns into actual sales.

That usually leads to wasted ad spend, low close rates, and a sales process that depends entirely on whoever responds first.

A smarter marketing system connects your ads to a CRM pipeline that automatically follows up, tracks every lead, and keeps people moving toward a decision.

CRM & pipeline setup
Automated lead follow-up
Lead nurturing sequences
Better ad-to-CRM connection

What I Help Build & Automate

From getting attention with ads to closing leads with automated systems — here's what I focus on.

Meta Ads Strategy

Campaign structure, targeting, messaging, and creative direction designed to generate quality leads.

CRM Setup & Management

GoHighLevel pipeline setup, contact management, deal stage tracking, and lead organization built for your sales process.

Pipeline Automation

Automated stage movement, triggers, and actions so leads move through your pipeline without manual effort.

Lead Nurturing Sequences

SMS, email, and follow-up automations that keep every lead warm and moving toward a booking or sale.

Funnel & Landing Page Strategy

Connecting your ads to an optimized conversion path that captures leads and moves them into your CRM.

Reporting & Optimization

Tracking what's working across ads and automation, then refining the system to improve results over time.

Strategy Samples and System Breakdowns

A selection of ad audits, funnel builds, and workflow sequences that show how I approach marketing systems.

Dental Clinic

Main issue noticed

Too broad — the ad tries to sell multiple services at once with no clear patient intent.

What I would improve

Focus on one service, one patient problem, and one clear consultation CTA.

Why it matters

Specific treatment ads usually feel more relevant and drive better-quality inquiries.

View Breakdown
Service Business

Main issue noticed

Generic service messaging — no clear problem, no exact service, no strong reason to act.

What I would improve

Call out the exact service, the customer's problem, and a clearer local offer.

Why it matters

Specific problem-solution ads usually attract better leads than vague service promos.

View Breakdown
Aesthetic Clinic

Main issue noticed

Generic beauty messaging — no clear skin concern, product benefit, or reason to click now.

What I would improve

Focus on one skin problem, one benefit, and a sharper product angle.

Why it matters

More specific ads usually feel more relevant and drive stronger buying intent.

View Breakdown
GHL Funnel Sample

What these funnels show

Two real GHL funnel builds — a solar energy lead gen funnel and a dental clinic website funnel — showing ad-to-landing-page connection, CRM intake, and conversion-focused design.

What they cover

Landing page structure, GHL form integration, pipeline stage setup, system flow, and strategic design decisions that affect lead quality.

Why it matters

Most businesses lose leads at the follow-up stage. These funnels show how a connected system — ad, page, CRM, automation — fixes that.

View Breakdown
Workflow Sequence Sample

What these workflows show

Two real GHL automation workflows — a Solar Assessment form intake workflow and a Booked Appointment Reminder sequence — showing how leads are captured, tagged, and followed up automatically.

What they cover

Trigger setup, CRM opportunity creation, internal notifications, timed wait logic, and multi-step reminder sequences that reduce no-shows.

Why it matters

Automated sequences mean no lead gets forgotten and no appointment gets missed — even when you're busy.

View Breakdown

A Clearer Look at How I Build Marketing Systems

My approach connects the full picture — from the ad that generates a lead, to the CRM that captures it, to the automation that follows up and the pipeline that tracks the close.

I look at where businesses are losing leads and build a system — ads, funnel, CRM, and automation — that fixes those gaps with practical, actionable steps.

The goal is simple: stop losing leads after they come in, and build a system that works even when you're not actively following up.

Sample audits across real business scenarios

From clinics to home services, breakdowns focus on practical improvements to ad structure, messaging, funnel flow, and CRM connection.

Full-system thinking

Every recommendation is built around the full picture: offer, audience, ad strategy, landing page, CRM pipeline, and automation workflow.

Clear next steps, not fluff

The focus is on practical fixes — whether that's a better ad hook, a tighter pipeline stage, or an automated follow-up sequence that prevents leads from going cold.

Current samples show strategic thinking across Meta Ads, funnel design, and CRM automation. More system samples coming soon.

A More Strategic Way to Run Marketing — From First Click to Closed Deal

I don't look at ads as isolated campaigns.

I look at the full picture: your ad attracts a lead, your funnel captures them, your CRM tracks them, and your automation follows up — automatically — until they're ready to buy.

Most businesses are great at getting attention.

The problem is what happens after — leads go cold, follow-up gets missed, and deals fall through the cracks. A connected marketing system fixes that.

Strategy First

Recommendations tied to business goals — not random tactics or checklists.

Conversion Focused

Built around bookings, inquiries, and sales — not vanity metrics.

System Thinking

Every piece of marketing connected — ads, funnel, CRM, and automation working together.

Choose the Right Next Step for Your Marketing System

Whether you need better ads, a smarter CRM, or a full system that connects both — here's how I can help.

no commitment

Free System Review

Best for: Businesses that want an outside look at their ads, CRM, and follow-up process

What you get:

  • review of current ads & follow-up process
  • key gaps I notice in the system
  • practical next-step recommendations
Book a Growth & Automation Call
GHL powered

CRM & Automation Setup

Best for: Businesses that want a CRM, pipeline, and automated follow-up built from scratch

What you get:

  • GoHighLevel CRM & pipeline setup
  • lead stage automation & triggers
  • SMS & email nurture sequences
  • no-manual-follow-up system
Ask About CRM Setup
Full System

Full Marketing System

Best for: BUSINESSES THAT WANT META ADS + CRM + AUTOMATION BUILT & MANAGED TOGETHER

What you get:

  • Meta Ads strategy & management
  • GHL CRM & pipeline setup
  • automated follow-up sequences
  • ongoing optimization & reporting
Ask About Full System

A Clear 5-Step Process

01

Discovery

I understand your offer, your ideal client, your current lead flow, and where things are breaking down — before touching anything.

02

Audit

I review your current ads, CRM setup (if any), funnel, and follow-up process to identify exactly where leads are being lost.

03

System Design

I map the full pipeline: which ads attract the right people, what the landing page captures, how the CRM stages are set up, and what automations run.

04

Build & Automate

I set up GHL pipelines, automation workflows, lead nurturing sequences, and the ad campaigns — so everything works together from day one.

05

Optimize

I track follow-up rates, pipeline conversion, and ad performance — then refine the system based on what the data shows, not guesswork.

A Smarter Marketing System Connects Every Stage of the Buying Journey

Ads bring traffic. CRM captures leads. Automation nurtures them. The pipeline closes deals. Every step connected.

Attract (Meta Ads)

Stop the scroll. We use targeted campaigns and clear messaging to reach the right audience and generate quality leads.

Capture & Nurture (CRM + Automation)

Every lead lands in a CRM pipeline. Automated SMS and email sequences follow up immediately — no lead goes cold.

Convert & Close (Pipeline)

Track every deal through your pipeline stages. The right follow-up at the right time turns warm leads into paying clients.

Darwin Ponce — Marketing Automation & CRM Specialist

Hi, I'm Darwin Ponce

I help businesses build smarter marketing systems — not just better ads.

My focus is on connecting the full picture: Meta Ads strategy, GoHighLevel CRM setup, pipeline automation, and lead nurturing sequences that work together so businesses stop losing leads after they come in.

I recently completed specialized GHL (GoHighLevel) training in CRM & Pipeline Automation, which means I can now help businesses not just get attention with ads, but actually convert that attention into paying clients through smarter systems.

I built Darpon Digital for businesses that want a clearer path — from first click to closed deal — without relying on random boosting, manual follow-up, or guess-based decisions.

Training & Experience

Bridging high-level strategic education with real-world agency campaigns.

Professional Training

FAMA PH Graduate

Graduate of the intensive training at FAMA PH (Facebook Ads Mastermind Academy Philippines). Trained in advanced Meta Ads media buying strategies, psychological hooks, and structural funnel architecture designed to scale brands systematically.

Professional Training

Agency Experience

Agency Internship

Completed a digital marketing agency internship managing Meta Ads campaigns, scripting direct-response ad copy, and running creative tests for an international sports apparel e-commerce website.

Agency Experience

HighLevel CRM Masterclass

Go High Level Champs — Training PH

Certificate of Completion awarded by Go High Level Champs – Training Philippines for successfully completing the HighLevel CRM Masterclass — covering CRM setup, pipeline management, workflow automation, and lead nurturing systems. Issued August 31, 2026.

HighLevel CRM Masterclass Certificate — Darwin Ponce

Frequently Asked Questions

No. I can set up GoHighLevel CRM from scratch, including your pipeline, automations, and follow-up sequences. No prior GHL experience needed on your end.

Yes. I can help with just the ads, just the CRM, or both together. Many clients start with a system review to figure out what's the highest priority to address first.

A CRM pipeline is a visual board where every lead is tracked from inquiry to closed deal. Instead of relying on memory or spreadsheets, you see exactly where each lead stands and what action to take next.

No. The call is free, and you decide what to do next.

Want to See What a Smarter Marketing System Could Do for Your Business?

Book a free Growth & Automation Call. I'll take a look at your current ads, follow-up process, and CRM setup (if any) and point out the clearest places to improve.

No pressure. Just a focused conversation about where your business could be losing leads and how a better system could fix that.

Free, no commitment call
Covers ads, CRM & automation
Actionable next steps
Clear and honest feedback

Book a Free Growth & Automation Call

Thanks — your inquiry was sent.

I'll review your message and get back to you with the next step as soon as I can.